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Profit News |
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Points of
Profit News-Promotes service excellence,
leadership building and enhanced profits in the restaurant and
hospitality industry. This monthly resource provides quick tips,
tools and solutions you can use right away to instill a passion for
service in your business, build lasting profits and develop your managers into leaders. |
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Thought of the Month
Thanks for
Inspiring the Next Generation: Special
thanks to all those that sat on our industry experts panels for visiting High School
Culinarians at the NRA Show last month in Chicago. Your words of
wisdom really
inspired the young people! Thanks to Chef John Abels of the NRA,
Roxanne Charles from the Illinois Restaurant Association, Chefs Brad Saylor and Amy Dearth from
Macy's, Cassandra Caldwell from Sodexo,
Eddie Kali from Pepsi, James Townsend from
Iron Hill Brewery and Restaurants, Mary Beth Bartko and Kareema Jones from
Kellogg Inc. and Jackie Yudd from the Back Bay Restaurant
Group.
Quick Clicks:
Article on
Server Mistakes: http://pizzatoday.com/frontofthehouse.shtml
Food Quips
and Quotes to Share with Your Crew: http://www.ahajokes.com/foo030.html
Check out
our most requested services at: Points
of Profit Leadership
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The "Creating Excellence" Audio CD and Workbook
For details, testimonials
and how to order click on: Creating Excellence Audio CD and Workbook
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Learn the secrets of how
to create a framework for excellence.
Discover why great companies are always "under construction"
and always working hard to compete against themselves. Learn why
it's so critical to "walk the path" your guest takes. This 75
minute audio CD and 40 page companion workbook are packed with
ideas to immediately implement in your business or
organization. You will learn the 3 things every guest wants
and the 12 tools every leader needs to create and build
excellence.
The "Creating Excellence" program is also
available as a leader lead seminar customized for your team!
Click: Request for Service Form and tell us how we
can serve you and your
team!
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On the Front Lines of Service
This Month's On
the Front Lines of Service:
Being a Tour Guide For
Your Guests-Think about when
you were a little kid and you went on a field trip to the local
museum and
you followed the tour guide around as she described what you were
seeing. This is exactly the way it is when a guest first looks at
your menu. They need a little context, a little background about
what they are exploring. Teach
your servers and front line counter personnel to:
- First--listen to their guests and
then point out things that may be of special interest.
- Guide them to posted information
on the menu/menu board rather than to simply ask if they want x.
- Give their guests
context-Examples: "That's my favorite" or "The
chef really does a great job with that" or "If you
like x then you'll love our version"
Service
Quote of the Month: "Suggestive Selling is More
about Suggestions Than It Is About Selling" Think about it for
a minute!
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Building Leadership Skills
This month a short discussion about
what it takes to be an effective leaders. The very best leaders, as
we continue to find out in our industry, are those that actively
reach out to help develop those they lead. Simply put effective
leaders are great Tool
Givers!
Being a Tool Giver
for Those You Manage and Lead Means You:
- Go through your day constantly
aware of teaching moments for your entire staff.
- Share things that are of interest
to those that you are developing-even if there not business
related.
- You see yourself on the
organizational chart as the "Concierge of
Information".
- Share the lessons that you learned
along the way-(even the lessons that may embarrass you a little
bit).
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Points of Profit
This Month's Point of Profit:
Be Attuned to How Others Are Marketing. Marketing is
all around us---and the economic climate we are currently in presents a
great opportunity to see what's happening in other businesses and
learn how they are trying to attract dwindling dollars to their
operations. We can learn a lot by observing and then thinking
about how we can apply the lessons learned to our business.
Things That
are Happening in the Marketplace that We Could Use:
- Downsize
portions-or create combo mini-portions--along with a downsize in
prices!
- Reward
programs for those that keep coming back. Isn't this what we
should always be trying to do---this time around our
guests may be more attuned to a reward for coming back. Guests
get a deal and we
get the reward of seeing regulars (bigger spenders) more often.
- Can
we steal the gas card idea--and apply it to our business? I
think-yes....X number of visits per month gets you a $X gas
card. If anything--I'll bet you'll get tons on pub with this
idea.
Key
to Success: Observe how other businesses are marketing
themselves and then ask yourself--how could that be applied in my
operation.
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Reach the Next Level of Success-Go for It!
One-on-One
Business Coaching
Click on One-on-One Business
Coaching to explore our customized one-on-one coaching program
for owners, managers and executives. Whether you need guidance on
just-in-time operational goals for your business, personal career
goals or want to genuinely succeed at reaching your personal goals
this program is for you. We have two levels of coaching services
available to fit your schedule and your budget!
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| LeadershipCares |
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| Take Home
Idea of the Month |
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Personal Success-Career Building Tips
We'll be offering our Seven
Tips for Career Building Success over the next seven
issues. Here's your first of seven tips to consider:
Tip One:
Write Your Future Resume-Write
the resume you want to have three years from right
now. Do a short one-pager-nothing fancy. Just think about
what you would like to be able to list on your resume three years
from now. Doing this exercise will help you see what you actually
want. Once you have a vision of what you want getting there will
be a little bit easier.
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Web Site of the Month
This month's website of the month: Put "Best Restaurants (and
Your Choice of City)" into your favorite search engine
and have some fun. It's a great way to stay on top of what's hot
and explore some really cool menus at the same time. Our favorite:
Best Restaurants Chicago: http://www.foodieview.com/restaurants/chicago
Bonus: We recently found this site
and quickly became addicted: http://www.wherethelocalseat.com/
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Points of Profit Leadership, Inc. |
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Points of Profit
Leadership Inc. is the one stop shop for resources and tools for
enhancing customer service levels, increasing profitability and
developing leadership within your
operation. |
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Ron Yudd is
a recognized expert on developing profit strategies and guest service solutions. Ron provides his clients with the tools for their
success. He accomplishes this through personal coaching, seminars, workshops,
keynotes, facilitation and consulting. His workshops and
seminars- Leadership Legacy, Leadership for the Bottom Line, No One
Escapes Customer Service and Mentoring Today for Leaders Tomorrow
have helped business operators focus in on building leadership
skills, improve guest service and enhance the profitability of
their operations. He combines a motivating style with practical
“take home” ideas. You can reach him at http://www.ronyudd.com/ or via
email at ron@ronyudd.com. His
office number is 301-540-5791. |
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