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Profit News |
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Points of
Profit News-the newsletter that promotes service excellence,
leadership building and enhanced profits in the restaurant and
hospitality industry. This monthly resource provides quick tips,
tools and solutions you can use right away to instill a passion for
service in your business, build real and lasting profits and help
develop your managers into leaders. |
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Thank you for using our "Send
This Newsletter to a Friend" feature. We've
heard from several leaders and general managers about
passing the newsletter on to their teams. We appreciate the new
readers. Welcome aboard! Thanks
for joining us in our restaurant and foodservice adventure.
A Special Thank You-To all the NATSO members
that attended our seminar last week in Orlando entitled
"Maximizing Your
Restaurant Profits". It was a pleasure presenting to
owners and operators that are out there everyday on the
front lines. You have a great entrepreneurial spirit
and a willingness to put in the hours to get the job done.
Thanks for inviting us back the last few years.
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Thought of the Month
Time after time, we are reminded of why certain
restaurants are successful and timeless while others seem to enter
the scene with a splash and disappear soon after. The other night I
was in my favorite local place--Los Chorro's Restaurant. This
small, friendly, spotlessly clean restaurant serves El Salvadorian
food. The menu, service and friendliness are like clock work--you
can always count on them. I've never had a bad experience and
that's why I keep going back-consistency, courtesy and confidence. Any
young chef or manager that is dreaming of opening their
own restaurant someday should put these three C's at the very
top of their "things to make sure we do" list. |
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recipe for leadership by learning the 12 ingredients that enhance
profitability, build service excellence and help develop future
leaders within your staff. Master the skills to lead, inspire and
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every manager. |
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Learn about our full line
of audio tools by clicking www.ronyudd.com/products.php
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On the Front Lines of Service
Recently in a conversation
with a good friend we shared the frustration of how to
teach the concept of ---being genuine. It seems by its nature
that being genuine is something that you are or you're not.
Those that are "themselves" and "genuine"
always make the best service givers. The key it turns out is not
teaching how to be genuine, but creating an environment where
employees are comfortable enough to be themselves. Also--it
helps to hire "real" people from the beginning.
The lesson on finding genuine people--learn as much about
the person during the interview process as you can. It's
not about if they know how to serve an
entree--its about if they enjoy serving an
entree.
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Building Leadership Skills
This month we'll focus on the fourth of the Five Keys to Successful
Mentoring. Click on www.ronyudd.com/popn021015.htm to
review all Five of the Keys to Successful Mentoring.
Key Number Four: Mentors are
Masters at Listening.
1. Mentors "listen" between the lines. They
listen to the level of enthusiasm or frustration when with
their mentee.
2. Mentors "listen" for the little things---body
language, rolling eyes, tone of voice and facial expressions.
3. Mentors facilitate solutions and suggestions based on
what their mentee says.
4. Mentors work hard at "listening" so they can
get to the core of want their mentee needs to be successful.
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Profitability Plus
This month we'll take a close look at the third of the Six
Steps to Increasing Sales. Review all six steps at www.ronyudd.com/resources.shtml
and click on November 2002.
Increasing Sales-Step
#3-Visit Your Check Average Figures. Keep in mind that
the easiest way to increase sales is to sell more to the guests
you already have. Take a look at your appetizer sales, sides,
desserts, after dinner drinks and see if there are
opportunities. Build real and immediate incentives for
staff to do a little more selling. As an example to get you
started--calculate the average number of appetizer sales per
guest. Is it 1 out of every six guests, one out of every four
guests? Take a look, set some goals and share the info with
staff
Three Ways to Kick Up Your
Check Average:
1. Create Packages and/or
Combinations. Allow the guest to still pick and choose if
they want to but make it easy for them to pick the combination of
entree and sides that they like. Make things easy for
them-and they will buy.
2. Create real rewards for your
staff for building their checks. Involve them in selecting the
reward. Focus on food and drink items you really want to move
(high margins) and then give staff an incentive to promote.
3. Reward staff during a "Knowledge
Bowl" that you conduct during several line ups during the
week. The server that knows more about an item than anyone else
gets a reward. Remember the key to selling is not pushing, but
passing on knowledge to the guest so they can make a choice that
makes them happy.
Special Reminder About Building
Sales-----Keep in mind that the Five C's of Customer
Service must first be firmly in place (for a review of the Five
C's click www.ronyudd.com/pop020730.htm) and it goes without saying that your food and service
must be significantly unique and separated by excellence from your
competition before you can begin to think about building additional
sales. |
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Discover The
Secrets to Reaching Real Success |
| Reach your personal and professional goals. Check out
our popular way to stay on course for building personal and
professional success. Click on www.ronyudd.com/1on1.php to
explore our one-on one success coaching program for executives and
managers. We have three levels of personal coaching services
available. |
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| Leadership Cares |
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Leadership
Cares Call
for Leaders-As part of our Mentor Cares/Leadership Cares
initiatives we are working in partnership with the Boys and
Girls Clubs of America in creating a Leadership Camp Program
for High School students. Part of this workshop and camp is
to provide the young people with exposure to various career
opportunities. With this in mind we would like to call upon our restaurant
and hospitality subscribers who would like to participate in this
adventure. Drop us an email and let us know if you would like
to join us. Our greatest need is for volunteer mentors
that are willing to share 2 hours a month with a pair of
young people helping them develop their leadership skills.
It's Never
Too Late to Mark Your Calendar (Especially for Golfers)-The
Leadership Cares Golf Classic is scheduled to be held on August
4th, 2003 at Bretton Woods Country Club in Germantown MD. Visit
our site at
http://www.leadershipcares.org/
for details and sign up instructions. This is the main
fundraiser for our three outreach programs so we hope you can join
us.
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| Take Home
Idea of the Month |
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Five
Things To Show How Much You Appreciate Your Employees
1. After new employees complete
their orientation sit down with them for lunch or dinner
and learn about them as a person rather than an employee. Let
them know you appreciate them and look forward to working
together.
2. Never break a promise-once you
make a promise make sure you deliver on that promise.
3. Think real incentives-like paying
for a week of day care, or buying books for their next semester.
4. Recognize staff at meetings--let
everyone know you're watching for all the good things they
do.
5. Remind them of how much
you appreciate the gifts and talents that each one uniquely
brings to the workplace.
Calling All Mentors-I
will be presenting my seminar entitled "Real
Life Mentoring" at the NRA Show in Chicago on May
19th 2003. I'm thinking about taking a few minutes at
the beginning of the program to have all those that have been
mentors in their career to stand up and be recognized. This would
really have an impact on the industry and the press that
will be in attendance. I have always felt that if people
understood what the mentor received from the mentoring
experience we wouldn't have any trouble attracting new mentors.
So---if you are coming to the Show and can stop by the
seminar during the first few minutes---it would be great
and I think it would have some impact on others in our industry.
Visit www.restaurant.org/show
for details on all the seminars that are being offered this
year.
Remember young people are
not our future---we are their future.
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Open Forum For Excellence
We can now
connect the talent and skill of all our subscribers together in
a Forum for Creating Excellence. Click
here to share
your thoughts, sound
off, ask
a question, make
an observation, find some help from your peers, or share
some stories. Keep in mind that our mission is to create
a resource for excellence in service, leadership, and
profitability. So send us your thoughts. We'll post items
and responses as they come in----let the sharing begin! |
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Web Site of the Month
This
month’s web site suggestions include: www.hospitalityonline.com
an interesting site for hotel and chef careers. You can
browse by position, property, company or location. Click on
their "Career Toolkit" for some really valuable info
on everything you need to help you in your career search.
The
second site this month is really a lot of fun and filled
with great ideas. If you're looking for something to put on
the menu for Valentines Day click on http://www.epicurious.com/e_eating/e04_valentine98/recipes.html.
Our friends at Epicurious.com have done it again-190 ideas
and recipes and your Valentine's Day menus.
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Points of Profit
Leadership Inc. helps companies develop their managers into
leaders. We are a one stop shop for resources and tools for
enhancing customer service levels, increasing profitability and
developing leadership within your
operation. |
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Points of Profit News is an online means of sharing
information of interest to the restaurant and hospitality community.
You are encouraged to send questions, make observations and share
items of interest. E-mail your ideas, thoughts and contributions
along with your name, address and phone number to: ron@ronyudd.com |
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Ron Yudd is
a recognized expert on developing profit strategies and customer
service solutions. Ron provides his clients with the tools for their
success. He accomplishes this through keynotes, seminars, workshops,
facilitation, consulting and personal coaching. His keynotes and
seminars- Leadership Legacy, Leadership for the Bottom Line, No One
Escapes Customer Service and Mentoring Today for Leaders Tomorrow
have helped business operators focus in on building leadership
skills, improve customer service and enhance the profitability of
their operations. He combines a motivating style with practical
“take home” ideas. You can reach him at http://www.ronyudd.com/ or email
him at ron@ronyudd.com. His
office number is 301-540-5791. |
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