April 8, 2003  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders.

Thank you for using our "Send This Newsletter to a Friend" feature. We appreciate the new readers-Welcome aboard! Thanks for joining us on our restaurant and foodservice adventure.  

 
Thought of the Month 
Two experiences to share this month. The first was a wonderful evening at Zola--a hot spot for dining in Washington D.C. operated by Dan Mesches of Star Restaurant Group and his wonderful team. The focus on details, extraordinary plate presentations and overall care and concern was a reminder of how a staff can operate effectively with caring leadership and genuine team work. Our server---knowledgeable---caring--and very focused on all the little things made sure that our evening was one to remember. I also counted at least three times that someone from the management team made their way over to quickly and gently check on how things were going. Thanks for the lesson on what can happen when our staff is well trained and supported by caring managers.      

The second experience reassures me that our future is in good hands. I finally got to visit a young and dedicated chef instructor at one of the local high schools in the D.C. area ---Chef Teresa Smith. I walked into her kitchen early in the morning and found several students huddled over a stainless steel table getting their assignments while others were already busy doing their rough prep for the day. The kitchen was spotless, the young people were engaged and the busy Chef Smith was answering questions and giving directions. Everyone was upbeat, very professional and you could tell ---they all wanted to be there. The pride that Teresa has in her program and her kids shows through very clearly. She is building a great program that I know will produce many of our future culinary super-stars. 

 

 

   

Pre-Release Sale-New Audio CD and Workbook-Available May 1st 

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

    Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and work hard to compete against themselves. Learn why it is critical to "walk the path" your customers and guests take. This 75 minute CD and companion workbook is packed with ideas to immediately implement in your business or organization. You will learn the 3 things that every customer wants and the 12 tools every leader needs to create excellence. E-mail today for pre-release sale information: info@pointsofprofit.com    
   
   

Learn about our full line of audio tools by clicking www.ronyudd.com/products.php  

On the Front Lines of Service
Last month we talked about the concept of "One Station" to get all team members on the same page as it relates to serving the guest. The idea is to make everyone in the operation responsible and accountable for the guest's experience. The entire dining room is one station and anything the guest needs can be acted upon by any member of the staff. Here are two other things to keep in mind to ensure a memorable service experience: 
  • Attention to Detail-In service it always comes down to the little things. Is the seat cushion clean, is the butter soft and spreadable, is the water glass replenished when it should be? Little things add up to a lot. This week ask your staff to identify what they think are the "little things" that can make or break the guest's experience.
  • Don't Lose Them At the End-Stress to your staff how important it is to stay connected even after the guest has settled the bill. Guests appreciate when staff is still available to take care of them even after the check has been closed out. Another detail--but an important one.
Building Leadership Skills
This month-The Three R's of Effective Mentoring: 

Ropes-Effective mentors show others the "ropes" of the job and they are always there to throw one to their mentees. 

Realities-Effective mentors make sure their mentees are always aware of the "realities" of the job and the culture around them. 

Reminders-Effective mentors are always there to gently "remind" their mentees about their level of performance and what skills they have committed to master. 

Consider building these three R's into how your trainers perform their mission at all levels of the operation. Effective trainers are good mentors.   

Also----Thanks for your response to our recent series on the Five Keys to Successful Mentoring. Click on www.ronyudd.com/pop021015.htm to review all Five of the Keys.

Profitability Plus
This month we'll take a close look at the fifth of the Six Steps to Increasing Sales. Review all six steps at www.ronyudd.com/resources.shtml and click on November 2002.  

Increasing Sales-Step #5-Reward Your Regulars-Our guests still love to be rewarded for being regulars. There are a million options to recognize and reward the frequent guest---from punch cards to two-for-one specials to free desserts and on and on. The key here is that we must remind ourselves that the most valuable sales tool we have is the guest that already loves our food and service----the regular! They bring in more business that any slick flyer or promo program we can develop. Think of ways for that regular, who already loves you, to feel even more special. Next month we'll give you three ways on how to create "regulars". 

 

Discover The Secrets to Reaching Real Success

Reach your personal and professional goals. Check out our popular way to stay on course for building personal and professional success. Click on www.ronyudd.com/1on1.php to explore our one-on one success coaching program for executives and managers. We have three levels of personal coaching services available. 
     

Leadership Cares
Leadership Cares  
Call for Leaders-As part of our Mentor Cares/Leadership Cares initiatives we are working in partnership with the Boys and Girls Clubs of America in creating a Leadership Camp Program for High School students. Part of this workshop and camp is to provide the young people with exposure to various career opportunities. Drop us an email at ron@leadershipcares.org and let us know if you would like to join us. 

It's Never Too Late to Mark Your Calendar (Especially for Golfers)-The Leadership Cares Golf Classic is scheduled to be held on August 4th, 2003 at Bretton Woods Country Club an award winning 18 hole championship golf course in Germantown Maryland. Visit www.leadershipcares.org for details and sign up instructions. This is the main fundraiser for our three outreach programs so we hope you can join us. This year we have a variety of sponsorship opportunities available. Want to help young people learn to be effective and caring leaders? Join us on August 4th!

Take Home Idea of the Month 

Calling All Mentors-I will be presenting a seminar entitled "Real Life Mentoring" at the NRA Show in Chicago on May 19th 2003. I'm thinking about taking a few minutes at the beginning of the program to have all those that have been mentors in their career to stand up and be recognized. This would really have an impact on the industry and the press that will be in attendance. So---if you are coming to the Show and can stop by the seminar during the first few minutes---it would be great and I think it would have some impact on others in our industry. Visit www.restaurant.org/show for details on all the seminars that are being offered this year.


     
Open Forum For Excellence
Click here to sound offask a questionmake an observation, find some help from your peers, or share some stories. Keep in mind that our mission all along has been to create a resource for excellence in service, leadership, and profitability----which covers a lot of ground. We'll post items as they come in! 
Web Site of the Month
This month’s web site suggestions include www.resortjobs.com which provides an interesting if not short list of opportunities for working in the resort side of our industry. Also for our culinary friends a wonderful site from one of our heroes--Jacques Pepin- www.jacquespepin.net. His site explores many of his published recipes and has an invaluable section on his classic tips and techniques. Enjoy!

PS-If anyone (hint-hint) is struggling about what to get me for a Christmas present this year Jacques' memoir "The Apprentice" will be out next month.    

     

Points of Profit Leadership, Inc.                                                           

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


           Points of Profit News

 
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at www.ronyudd.com or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2003 by Ron Yudd