March 18,  2004  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our full line of audio-success tools at www.ronyudd.com/products.php  

 

Thought for the Month  
Salute to Chefs-This weekend I have the privilege of delivering the keynote at the American Culinary Federation's Northeast Regional Conference in Newport RI. As many of our readers already know ACF members are the backbone of our industry. They are always the first group to step forward when someone needs their skills for a charitable event. I intend to remind them that for every TV chef there are 1,000 other chefs that work tirelessly in the sub-basement of hospitals and office buildings and for every chef that gets to work in a glass enclosed kitchen there are 1,000 that put out incredible food in less than perfect conditions and for every celebrity chef there are 10,000 that go to work each and every day proud of what they do and passionate about how they do it. Real chef's are not in it for the glory---they're in it for the passion, for the honor of serving others and for the love of good food prepared well!! Thanks ACF--here's one for you!     
     
   

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest take. The 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

For details and testimonials click on: www.ronyudd.com/showproduct.php?iid=4 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Drop us an email for details on how we can bring this program to your group or conference- excellence@ronyudd.com

   
On the Front Lines of Service
Think of your servers as coaches for your guests. An effective athletic coach gives their athletes the tools they need to be successful. They teach, motivate, reward and celebrate. Think about positioning your service staff as coaches for their guests. Their mission is to ensure that the guest has a great experience. To that end they deliver information, make suggestions, celebrate selections and support the guest as they go through their meal. Remember great coaches are super supportive, always available, ego-less and upbeat. Just what we want in our service staff!   
 
Building Leadership Skills
Leaders are different than managers! Managers work from a framework of operations manuals, "things to do" lists and deadlines. Critically important stuff-yes---but leaders do all that and then they think about the bigger picture, about how they can involve others and then they explore effective ways to link ideas and people together for everyone's success. 

The place to start----your next manager's meeting. Ask your team the difference between being an effective manager and an effective leader. Remember, there are leaders working at every level within your organization right now. They are just waiting for your support and recognition!   

Click www.ronyudd.com/popn040106htm to read about the 50 Free Speeches on Mentoring offer I am willing to deliver at any conference, to any audience or to any company that is serious about implementing a real life mentoring program. 

 
Profitability Plus
This month profitability plus is about a tool we use called the Menu Gauntlet. It's a ten step checklist that we advise clients to put every new item through that they intend to add to their printed menus. The thought here is that if the item survives the ten steps along the menu gauntlet it will be strong enough to be placed on the menu and be a genuine contributor to the profitability of the operation. This month the first two steps of the gauntlet:
  • Step One-Does the item meet the needs, wants and desire of your current guests? Where to check-sales mix, comments, complaints, current local trends and the competition.
  • Step Two-What is the real vs. theoretical food cost percentage? Don't gamble on theory or what the cost is on paper---do the reality check well before the item makes it to the printed menu. 

Next Month-Steps Three and Four of the Menu Gauntlet.

 

One-on-One Success Coaching 

Take your business to the next level. Reach your personal and professional goals. Check out our popular way to stay on course for building personal and professional success. Click on www.ronyudd.com/1on1.php to explore our one-on-one success coaching program for executives and managers. We have three levels of personal coaching services available to fit your schedule and your budget.  

Bonus: Explore our Seven Steps for Personal and Professional Success click:  http://www.restaurantedge.com/index.phtml?catid=1221  

     
Leadership Cares

Save the Dates: Mentor Cares Workshops will be held on March 30th and April 27th and our Mentor Cares College and Career Day will be held on April 30th in the Washington D.C. area. Drop us an email at: ron@leadershipcares.org  to let us know if you would like to involved.

We are looking for partners to expand our three Leadership Cares outreach programs into major cities across the U.S. We feel strongly that this workforce development program is one solution to the attraction and retention dilemma we face in a variety of industries. Drop us an email to explore how we can partner on this vision. 

It's Never Too Early to Mark Your Calendar for Golf-The Leadership Cares Golf Classic will be held on August 2nd 2004. For details click: www.ronyudd.com/golf_2004.htm   

Take Home Idea of the Month 
What Is Your Personal Brand?
How are you communicating your personal brand? Your Personal brand is about you and how you are perceived by those you serve and interact with each and every day. Your personal brand helps you stand out from others. It's what separates you from the pack. How you communicate your personal brand is critical to how well you will differentiate yourself. You create a picture of yourself in the eyes of others and communicate your unique brand by:  
  • Who you hang with! Who is in your network. What groups you join-(personal and professional) 
  • How you deliver on your tasks and missions at work. Do you give 100% to what you do?
  • Who you help. Do you work at helping others? Do you reach back to help those coming up behind you?
  • Who you try to influence. Where you are working hard to affect change? 

Next Month--Does my personal style match my personal brand? 

              
Open Forum For Excellence
Click here to find some help from your peers, share your thoughts or story, sound off, or simply make an observation. Keep in mind that our mission all along has been to create a resource for excellence in service, leadership, and profitability----which covers a lot of ground. We'll post and exchange items as they come in. 
Web Site of the Month
This month two selections. The first is an article on employee retention entitled Hooking and Keeping Employees http://www.restaurant.org/business/magarticle.cfm?ArticleID=313. The second is a website that has hundreds of quotes related to food. Take a look at http://www.foodreference.com/html/quotes.html and have fun exploring some thought provoking and funny quotes.                                                                              

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 

 Points of Profit News  
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2004 by Ron Yudd