April 20,  2004  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our full line of success tools at www.ronyudd.com/products.php  

 

Thoughts for the Month

I'm reading Billy Shore's new book The Light of Conscience. Billy is the founder and director of Share Our Strength, the hunger relief program that many of our readers are involved in. His book is about how individuals making little daily decisions can create genuine change and inspire thousands of others along the way. He talks about the hunger of hope as being the greatest hunger of all. This made me think about the business we're in and the fact that we not only feed our guests, but part of what we do is feed the hunger of hope of our employees, associates and managers. Our employees and others that work for us have hope for a better future, a brighter time for their children, a light at the end of the tunnel---maybe our real job is to feed their hope and also keep hope alive in everyone we come in contact with. Just maybe----the little things we do each day really can make a difference. Read Billy's book!   

Goal For the Upcoming NRA Show-My personal goal this year at the Show is to have each of the 800 to 1000 high school culinary and hospitality students personally welcomed by all those industry professionals that will be visiting the Show. On Monday May 24th and Tuesday 25th these students will be walking the floor exploring opportunities in our industry. If each of you that will be attending the Show stops one student and introduces yourself and welcomes them to the industry and offers a little advice or offers a business card--just think about the possible impact we could have on these potential and future leaders in our industry. Click here for all the NRA Show details: http://www.restaurant.org/show/media/news/pressrelease.cfm?ID=864

ACF Keynote-Now On-Line: Read the March 2004 Keynote Genuine Leadership Success delivered at the American Culinary Federation Conference at: http://www.ronyudd.com/speeches/acf_speech_2004.htm 

Just couldn't resist this item for any of our friends out there that have been dealing with the trials and tribulations of learning new software: The Microsoft Waiter

Patron: Waiter!
Waiter: Hi, my name is Bill, and I'll be your Support Waiter. What seems to be the problem?
Patron: There's a fly in my soup!
Waiter: Try again, maybe the fly won't be there this time.
Patron: No, it's still there.
Waiter: Maybe it's the way you're using the soup; try eating it with a fork instead.
Patron: Even when I use the fork, the fly is still there.
Waiter: Maybe the soup is incompatible with the bowl; what kind of bowl are you using?
Patron: A SOUP bowl!
Waiter: Hmmm, that should work. Maybe it's a configuration problem; how was the bowl set up?
Patron: You brought it to me on a saucer; what has that to do with the fly in my soup?!
Waiter: Can you remember everything you did before you noticed the fly in your soup?
Patron: I sat down and ordered the Soup of the Day!
Waiter: Have you considered upgrading to the latest Soup of the Day?
Patron: You have more than one Soup of the Day each day?
Waiter: Yes, the Soup of the Day is changed every hour.
Patron: Well, what is the Soup of the Day now?
Waiter: The current Soup of the Day is tomato.
Patron: Fine. Bring me the tomato soup, and the check. I'm running late now.
[Waiter leaves and returns with another bowl of soup and the check]
Waiter: Here you are, Sir. The soup and your check.
Patron: This is potato soup.
Waiter: Yes, the tomato soup wasn't ready yet.
Patron: Well, I'm so hungry now, I'll eat anything.
[The waiter leaves.]
Patron: Waiter! There's a gnat in my soup!

The Guest Check
Soup of the Day . . . . . . . . . . $5.00 
Upgrade to Newer Soup of the Day. . $2.50 
Access to Support . . . . . . . . . $1.00 

     
   

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest take. The 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

For details and testimonials click on: www.ronyudd.com/showproduct.php?iid=4 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Drop us an email for details on how we can bring this program to your group or conference- excellence@ronyudd.com

   
On the Front Lines of Service
More on Servers as Coaches for Your Guests. Great coaches are super supportive, always available, ego-less and upbeat. A great coach is a tool giver. To that end our servers should deliver accurate information, make suggestions, celebrate selections and support the guest as they enjoy their way through their meal. Three things "servers as coaches" can do tableside or counter side:
  • Ask about needs, wants and desires. Information helps servers effectively coach their guest on choices.
  • Really know the menu--It's not about just suggesting an item it's knowing what it really tastes like! 
  • Link "likes" directly to menu items--Example--"Oh--if you like fresh fish you have to try our ________."   
 
Building Leadership Skills
Leaders are Different than Managers! Managers solve problems but leaders work to ensure they don't happen again. There is a huge difference. One of the ways to effectively develop your managers into leaders is to show them this difference. The more we can model and share examples of this the better chance we have of developing leaders at all levels of our operations.

Take Home Idea-At your next manager's meeting. Present a real life situation that occurs in your operations and then have your managers work to solve the immediate problem and then have them brainstorm a long term solution so the problem is put to sleep for good! When they've completed the exercise show them the difference between simply managing the conflict or problem and leading the way to a real and long term solution. 

Click www.ronyudd.com/popn040106htm to read about the 50 Free Speeches on Mentoring offer I am willing to deliver at any conference, to any audience or to any company that is serious about implementing a real life mentoring program. 

 
Profitability Plus
This month we continue to explore a tool we use called the Menu Gauntlet. It's a ten step checklist that we advise clients to put every new item through that they intend to add to their menus. The thought here is that if the item survives the ten steps along the menu gauntlet it will be strong enough to be placed on the menu and be a genuine contributor to the profitability of the operation. This month step three and four of the gauntlet:

Review first two steps of the Menu Gauntlet-click on: www.ronyudd.com/popn040318htm  

  • Step Three-Showmanship-Every item has a showmanship cost associated with it. This step of the gauntlet requires the operator to ask and answer questions about the cost of service--things like-paper supplies or china, silver and glass, difficulty of serving and cost of specialized equipment.  
  • Step Four-Quality and Availability of Product-This one sounds pretty simple but here we discuss the "always available factor". Even though we know we can fly things in year round--is the quality of the item always going to meet our standards? It's good to ask this question before being marries to item printed on the menu.

Next Month-Steps Five and Six of the Menu Gauntlet.

 

One-on-One Success Coaching 

Take your business to the next level. Reach your personal and professional goals. Check out our popular way to stay on course for building personal and professional success. Click on www.ronyudd.com/1on1.php to explore our one-on-one success coaching program for executives and managers. We have three levels of personal coaching services available to fit your schedule and your budget.  

Bonus: Explore our Seven Steps for Personal and Professional Success click:  http://www.restaurantedge.com/index.phtml?catid=1221  

     
Leadership Cares

It's Never Too Early to Mark Your Calendar for Golf-The Leadership Cares Golf Classic will be held on August 2nd 2004. For details click: www.ronyudd.com/golf_2004.htm

Save the Date for Our Upcoming Mentor Cares Workshop-to be held on April 27th Drop us an email at: ron@leadershipcares.org  to let us know if you would like to attend.

We are looking for partners to expand our three Leadership Cares outreach programs into major cities across the U.S. We feel strongly that this workforce development program is one solution to the attraction and retention dilemma we face in a variety of industries. Drop us an email to explore how we can partner on this vision.    

Take Home Idea of the Month 
What Is Your Personal Brand?
Does Your Personal Style Match Your Personal Brand? Your Personal brand is about you and how you are perceived by those you serve and work with each and every day. Your personal brand helps you stand out from others. It's what separates you from the pack. You communicate your brand in how you interact, how you do your work and who you try to influence. Your personal style must match the brand you are trying to project. Things to consider about your personal style:
  • When you first meet someone----is the conversation more about the other person or all about you?
  • Do all your "little actions"---match the brand you are trying to project?---how you talk to an employee, how you answer the phone, how quickly you return calls, how you follow up on requests, how you interact with vendors, guests and supervisors. All of these tell a daily story about your brand. Think about your personal style and the brand you are projecting. 

Next Month--The value of consistency and it's importance to personal brand!  

              
Open Forum For Excellence
Click here to find some help from your peers, share your thoughts or story, sound off, or simply make an observation. Keep in mind that our mission all along has been to create a resource for excellence in service, leadership, and profitability----which covers a lot of ground. We'll post and exchange items as they come in. 
Web Site of the Month
This month's selection is a site that delivers the simple ingredient to success on our business---having a good sense of humor. This site has a lot of restaurant and food humor that will help you and your staff get through the shift with a smile-Just for the laughs click on: http://www.ahajokes.com/food_jokes.html.                                                                 

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 

 Points of Profit News  
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2004 by Ron Yudd