August 26, 2004  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our seminars and workshops: http://www.ronyudd.com/speeches.shtml 
Thoughts of the Month

Passion for Service is Alive and Well-This month while on travel I had the pleasure of eating in a Peter Piper Pizza operation in Tempe, Arizona. They specialize in birthday parties for young kids and older kids like me. You get everything---the pizza-drinks-games coupled with a fun experience. What I noticed that was really unique was a young manager by the name of Jonathon Powell. There must have been six or seven parties going on simultaneously and he worked each party with the same high level of excitement, attention and concern. Each mom hosting a party was made to feel as if theirs was the only event in the house that day. I was really impressed with how this young manager and his staff made everyone feel special! Service was friendly, prompt and personal. Thanks Jonathon for reminding me of what passion for service is all about!       

Leadership Cares Thank You! Special thanks to the Restaurant Association of Metropolitan Washington and all our other sponsors for their incredible support during our Leadership Cares Golf Classic! This year's fundraiser will help support our three community outreach programs in the Washington D.C. area. Read the press release on the day's events at: http://www.ronyudd.com/golf2004/golf2004.htm.   

     
   

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

For details and testimonials click on: www.ronyudd.com/showproduct.php?iid=4 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Drop us an email for details on how we can bring this program to your group or conference- creatingexcellence@ronyudd.com

   
On the Front Lines of Service
Building Confidence=Higher Check Average=Higher G-Factor! The most effective thing that a manager in the front of the house can do for their staff is help build their confidence in the products they serve and the system they use to deliver those products to their guests. This simply means that the better a server feels about the food they're serving and the process they use to do it--the more comfortable they will be with promoting those items to their guests. This raises check average and in turn raises the G-Factor-(gratuity). 

Three things front of the house managers can focus on to help build confidence:

  • Knowledge of Menu Items-Not just knowing the ingredients but how they are prepared, how they taste and how they're presented. The more they know they more they can share with their guests!      
  • Working the Kinks Out in the Service Process--It has to be easy in order to work. If it's not easy, or it's a hassle for the server--it most likely will be skipped or skirted. your Let your service staff be directly involved in working out a system that promotes speed and efficiency. You want them tableside not fighting over side orders on the pick up line.
  • Build Service Skills-Breakdown the specific service techniques that you want your staff to use. The more detailed the better. Pick one for each line-up and go through it step by step. Allow staff to practice and master. When they master skills they build confidence in their ability to provide superior service!  
 
Building Leadership Skills
Real Life Succession Planning-The Nuts and Bolts of Your Company's Future: Last month we listed five things that you should consider as part of implementing a real life succession plan. Read the list of five by clicking on:  http://www.ronyudd.com/popn040727.htm.

A couple of ideas on taking the first step: 1. Identify the top ten technical skills and the top ten life skills you want your future GMs and leaders to master. 

  • Have current key leaders describe what skills (technical and life) the ideal GM candid should have.   
  • This final list should match the company values or the values the company wants to embrace.  
  • The task of detailing these skills should be done by collecting input from all levels of the organization. 
  • The final list should present a very clear picture of what a successful GM looks like in your organization.
 
Profitability Plus
This month several ideas on how to create menu items that meet the needs, wants and desires of your guests. Part of your daily, weekly, monthly or seasonal menu planning should include the following steps:
  • Track Sales-Learn from your Sales Mix about what's hot and what's not-Guests are telling you things through the sales mix information. 
  • Talk Specifics with Guests and Staff-Ask questions, listen to what your servers are saying about guest reaction.
  • Comment Cards and Surveys-A guest that completes one is usually serious about their comments. Learn what they want by studying and following up on comment cards and surveys.
  • Spy on the Competition-Study what's going on down the road. Be aware of what the competition is doing and see how your offerings stack up against theirs. Managers should spend one meal period a week enjoying/spying on the competition. 
  • And Last But Not Least-Don't ever forget that menu development at it's essence is about meeting the needs, wants and desires of your guests! 
 

One-on-One Success Coaching 

Reach your personal and professional goals. Check out our popular way to stay on course for building personal and professional success. Often times executives and managers just need to hear their ideas "out loud". They need to bounce ideas off someone in confidence. This one-on-one approach gives you an opportunity to work with someone that can listen, be objective and help you succeed! Click on www.ronyudd.com/1on1.php to explore our individually customized one-on-one success coaching program for executives and managers. We have three levels of personal coaching services available to fit your schedule and your budget.  

Bonus: Explore our Seven Steps for Personal and Professional Success click:  http://www.restaurantedge.com/index.phtml?catid=1221  

     
Leadership Cares

It's going to be a very busy Fall for Leadership Cares and its three outreach programs. Please keep in mind that our greatest need is for caring adults to step forward and become mentors. Just two hours per month can help a young person learn the leadership and life skills that will help them be successful in the marketplace and in their community. Mentors also learn how to apply our concepts in their workplace!!! It's a win-win! 

Several important dates to note:

  • September 6th, 2004-MentorCares™ Youth Mentoring-Northwestern High School Career Academy-Hyattsville MD  

  • October 8th, 2004-LiteracyCares™ Award of Excellence Dinner-Capitol Hilton-Washington D.C.   

  • November 8th, 2004-LiteracyCares™ Director's Forum-Teaching Others to Read-Washington D.C.  

  • November 22nd-23rd 2004-ThanksgivingCares™ Feeding Families in Need-Silver Spring MD 

If you have an interest in mentoring a young person, getting involved in literacy issues or helping feed families in need please drop us an email at: ron@leadershipcares.org  

Take Home Idea of the Month 
Tips on Promoting "Brand" You 

The most important thing you are selling as a leader in your operation is you! Here are three quick tips on how to promote your personal brand to those you serve and those you lead:

  • Show genuine interest in others and in their thoughts and ideas.
  • Be engaged--be out there in the trenches with your managers and staff. Be a "hands on" leader!
  • Make others feel important and they in turn will feel that you're important!

Sounds like a mini-road map for what we should be teaching our KMs, DMs and others at the unit level!   

Web Site of the Month
This month a little late summer diversion. Click on http://www.ahajokes.com/food_jokes.html for a long  list of food and restaurant related humor and cartoons. We always find something new and fresh to add to our training sessions from this site! Enjoy!    

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 

 Points of Profit News  
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2004 by Ron Yudd