March 31, 2005  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our seminars and workshops: http://www.ronyudd.com/speeches.shtml 
Thought of the Month

Next Generation of Culinary Stars-Again this May, I will be speaking to several large groups of high school culinary students that will be visiting Chicago and attending the NRA Show. I would really like to have some successful people in attendance during this orientation session to show the young people a model of what they can accomplish in our industry. If you're going to be at the NRA Show please consider taking ten minutes out of your schedule to stop by. All you have to do is stand there and let me tell the young people a little bit about your story of coming up in the business. If we can help these young people see themselves through your success they will begin to fully realize the opportunities that exist for them! Please drop me an email if you will be attending the Show and can stop by for this event: ron@pointsofprofit.com.  

Quick Clicks:

Coaching Techniques Seminar at this year's NRA Show in Chicago. Details on this and all 60 Educational Sessions at this year's NRA Show: Click: http://www.restaurant.org/show/events/eduprogs.cfm 

Our Latest Article on Building Profits: Learn the steps for building profits in your operation. Published in the NACUFS Guest Forum-Click: http://www.nacufs.org/forums/  

Mystery Shopping Without the Mystery: Take the mystery out of mystery shopping with this unique service. Click: http://www.ronyudd.com/restaurant_mystery_shopping_trained_secret_shoppers.htm  

Check Out the Developing Your Personal Brand section below to visit the seven things you can do this year to enhance your career! 

     
   

Laser Beam on Reaching Your Goals

One-on-One Success Coaching 

Explore our popular way to stay on course for building professional success. Often times executives and managers just need to hear their ideas "out loud". They need to bounce ideas off someone in confidence. This one-on-one approach gives you an opportunity to work with someone that can listen, be objective and help you succeed! Click on www.ronyudd.com/1on1.php to explore our customized one-on-one success coaching program for executives and managers. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed on reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget.  
On the Front Lines of Service
Experience Service Excellence-Deliver Service Excellence: We explored this simple equation last month and noted that your employees have to experience service excellence before they can deliver it. 

The top five areas where employees deserve to experience service excellence. All our employees deserve:

  • Clear Expectations of What the Company and Managers Expect
  • Concise Communications on the Service Standards and Their Role in Delivering Them   
  • Adequate Tools for Delivering Service Excellence to Their Guests  
  • Quick Response on Employment Issues and Answers to Any and All Their Questions
  • A Genuine Opportunity to Grow within the Unit and Company    

Teaching Point: Use this quick list at your next manager's meeting to review current levels of how your managers are delivering service excellence to their employees.  

Building Leadership Skills
Leaders as Coaches-(Second of Five Installments)-Last month we talked about the four things effective coaches do very well: To review this list click on: http://www.ronyudd.com/popn050224.htm 

Leaders can be very effective in developing their next generation of company executives by applying the following three coaching techniques: 

  • Assess individual needs and customize the ladder that each person must climb to attain promotion to the executive level. Some emerging leaders are great communicators but can't read a spread sheet. Coaching leaders is an exercise in addressing and meeting individual needs. 
  • Place those you are coaching in "real life" company scenarios but with a "real life" safety net. Allow your emerging leaders to safely practice solving real company problems in an environment where they can mess-up and feel OK about it. Each meeting that you as an executive or current leader conduct should have discussion or assignment component of solving a "real life" company problem.  
  • Promote and Reward Anti-Operations Manual Thinking. Creative thinking and trying crazy things are characteristics of a potential leader. It's not about abusing the operations manual, it's about not following it to the letter and thinking the manual has all the answers. Encourage those you coach to think outside the box--the more outside the box they think the more they will be thinking like a leader.  
Profitability Plus
This month's Point of Profit is about Expanding Your Services to help expand your bottom line. Smart operators look at where they can market the things they already do very well. Think about the things you are already known for and see if they fit into any of these "new" opportunities below: 
  • Utilizing down-time or in-between time. Use the time between lunch and dinner for other events/services.
  • Off premise catering. Where would your signature foods be a big hit?
  • Carry-out. What items travel well and could be a add-on sale for your current in-house guests?
  • Special event service-what types of community events would love to feature your menu and services?   
  • School and non-profit fundraising-Consider gift certificates, dinner packages, and discounts.    

If the list above doesn't get you thinking---begin to build your own list with mangers and key staff to explore areas where you could expand your existing service and thus expand your bottom line.   

     

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

The Steps to Build a Lasting and Effective Organization

For details and testimonials click on: www.ronyudd.com/showproduct.php?iid=4 

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is available as a leader lead seminar customized for your team! Click on: http://www.ronyudd.com/request.shtml and tell us how we can serve you and your team!

     
Leadership Cares

How You Can Get Involved-Leadership Cares 2005 Events: The MentorCares™ Workshop schedule is available. If you have an interest in mentoring a young person, learning about our 12 Leadership and 12 Life Skills or would like to get involved in preparing young people for the workforce just drop us an email at: mentors@leadershipcares,org. 

Breakfast at Martin's Crosswind-Our April 29th MentorCares Breakfast event will be held at Martin's Crosswind in Greenbelt MD. Our young people and their mentors will celebrate their accomplishments and share some of the lessons learned during the school year. Let us know if you would like to attend and help support this program.    

Leadership Cares Golf Classic Date is Set: Monday August 1st is this year's date for the Golf Classic. Detailed information for sponsors and teams can be found on the website at: www.leadershipcares.org.You don't want to miss this great networking and golf event! Hope you can join our effort! 

Take Home Idea of the Month 
Developing Your Personal Brand   

Career Building Plan-How are you doing on your career building goals? Review the Seven Things you can do to enhance your career that we laid out in January. Click: http://www.ronyudd.com/popn050126.htm. Putting in place a plan to accomplish the 7 things is the real test of success. Last month we asked you to work on the following: 

* Creating a list of the three professional books you would like to read and three personal enjoyment books you've been wanting to read. 

* Conducting a personal time wasting audit-Identify actual times when you are doing nothing-i.e.--zombi-ing in front of the TV, sitting in traffic, staring at your computer screen etc. (Often---I am great at all three of these!) 

Your next goal is to identify one hour each day that you will dedicate to career building. This will be the time you use each and every day to focus on your career. If you stick to this one hour--you're half way home on our personal brand adventure. It may be a 1/2 hour in the morning and a 1/2 hour in the evening--but work to carve out an hour. Here's a few things you can do with your hour:

  • Read 25 pages in the professional book you selected and 25 pages in your "personal enjoyment" book.
  • Listen to a couple of chapters from one of the books on tape.
  • Review your "five years from now" resume that you've been writing.
  • Make two phone calls as part of your real life networking plan. 
Web Site of the Month
This month's site is from Rutgers University. It has great info on coaching styles. It also has several links and resources to help you on your coaching adventures. Click: http://uhr.rutgers.edu/recognition/coaching.html 

Let Us Provide Customized Articles for Your Company Newsletter

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Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 

 Points of Profit News  
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2005 by Ron Yudd