On the Front Lines of Service-By
Jackie Yudd jackie@pointsofprofit.com
Top Five Mistake
Servers Make (Without Knowing It) We’ve all experienced both ends
of the service spectrum. Whether
or not the unfortunate experiences occurred tableside or started
at the front door or were compounded by mistakes made in the
kitchen we've all been there. If a server knows and practices the
basics of proper service etiquette, the guest's attitude (and the
server's gratuity) can be saved. Here
are a few easily avoidable mistakes to share with your servers.
Number
Five: If a
guest seated in your section is either an acquaintance or a
regular, you may allow your service standards to be a little lax
with them. Whether you
keep repeating “how crazy” the night has been in an effort to
rally their sympathy, or take a few extra minutes before every
approach to the table, you are forgetting they are still a guest
spending the same type of currency as the rest of the people in
your section. If you
do not treat them with the same impeccable service standards you
should be using with every guest, you will quickly find you have
lost your most reliable source of income…REGULARS.
Number
Four: Using disrespectful language is another
major mistake wait staff is sometimes guilty of.
We're not talking
about offensive slang or curse words, but some of the most common
phrases in the English language have no place in tableside
conversation. Never
refer to your guests as “you guys”
and don’t get lazy with your pronunciation.
“What can I getchya’s,
or “wouldya’s
like” or even “howabout’s”
may leave guests
questioning your level of intelligence, or worse your sobriety.
Number
Three: Servers
who work in establishments that have enough staff to dedicate
shifts to “bussing” and “running” very commonly neglect
those MAJOR roles as they relate to their tables.
Just because it may not be your specific job doesn’t mean
you can allow empty dishes to pile up on your table.
Bussers get very, very busy …as do runners, so when you
see your table's order up in the window...GET IT…run it
yourself…your legs won’t break.
This way your tips won’t suffer.
Plus, if they see you helping them out, they’re more apt
to help you out.
Number
Two: There is a reason menu developers include all
types of food and beverage selections in varied price
ranges. People have
very differing tastes, and often are set in their ways.
With that said, NEVER insult your guest selections.
Do not give your unsolicited opinion on that particular
menu item…and DO NOT try to impart your self-appointed
“beverage expertise” when they choose their wine or beer if it
in any way criticizes their taste.
It IS part of your job to help pair
items when a guest asks for suggestions….but it not part of your
job to make recommendations based on your personal taste as it
relates to those of your guests.
And
the Number One Mistake Servers Make...(insert David Letterman drum
roll here) Assuming that at the very LEAST they will
receive a 15% tip. May
I remind you the term “tips” comes from the acronym “To
Ensure Proper Service.” This
gesture of gratitude from your guests is not an entitlement, but
something you have to earn…something you have to work for, after
all, it is your JOB. Those
who understand this concept and create their own impeccable
service standards will without fail receive gratuity upwards of 20-30% every time. It’s
not a difficult concept. When guests feel the service is not at a
high quality level, they may take it personally. Unsatisfied guests will make your tip suffer sometimes more
than they may raise it for a pleasant experience.
At that rate, you literally can not afford to make any
assumptions. We’ve
all heard what that makes of us.