November 18, 2005  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our seminars and workshops: http://www.ronyudd.com/speeches.shtml 
Thought of the Month

The Busiest People Always Get the Most Done-Special thanks this month to Chef Teresa Smith and her young culinary students at Thomas Edison High School in Silver Spring Maryland. These young people are the busiest people we know and on top of their school work and jobs they have committed once again this year to prep and bake off dozens of cookies for our Thanksgiving initiative. Thank you Chef Teresa and all the future culinary stars ----you  really "get" the true meaning of hospitality!   

Quick Clicks:

Last Call on ThanksgivingCares Join our young leaders for their annual hunger relief effort. Last year they fed over 700 families. Click to learn more or donate on-line: How You and Your Organization Can Help We are looking to expand this program to other cities in the future so let us know if you or your organization has an interest in partnering on this annual event.  

Want to gear up and make next year your best profit year ever? Read our article on a step by step process for building real and lasting profits. Fresh Start for Building Profits

Want to Enhance Your Career? Read: Our Seven Steps to Consider in Points of Profit News January2005
     
 

     
   

Great Christmas Gift for Your Managers-Give the Gift of Learning

"Creating Excellence"

The Steps to Build a Lasting and Effective Organization

For details and testimonials click on: Creating Excellence Audio CD and Workbook 

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is available as a leader lead seminar customized for your team! Click: Request for Service Form and tell us how we can serve you and your team!

 

On the Front Lines of Service-By Jackie Yudd  jackie@pointsofprofit.com 

Top Five Mistake Servers Make (Without Knowing It) We’ve all experienced both ends of the service spectrum.  Whether or not the unfortunate experiences occurred tableside or started at the front door or were compounded by mistakes made in the kitchen we've all been there. If a server knows and practices the basics of proper service etiquette, the guest's attitude (and the server's gratuity) can be saved. Here are a few easily avoidable mistakes to share with your servers.

Number Five:  If a guest seated in your section is either an acquaintance or a regular, you may allow your service standards to be a little lax with them.  Whether you keep repeating “how crazy” the night has been in an effort to rally their sympathy, or take a few extra minutes before every approach to the table, you are forgetting they are still a guest spending the same type of currency as the rest of the people in your section.  If you do not treat them with the same impeccable service standards you should be using with every guest, you will quickly find you have lost your most reliable source of income…REGULARS.

Number Four: Using disrespectful language is another major mistake wait staff is sometimes guilty of.  We're not talking about offensive slang or curse words, but some of the most common phrases in the English language have no place in tableside conversation.  Never refer to your guests as “you guys”  and don’t get lazy with your pronunciation. “What can I  getchya’s, or “wouldya’s like” or even “howabout’s may leave guests questioning your level of intelligence, or worse your sobriety. 

Number Three:  Servers who work in establishments that have enough staff to dedicate shifts to “bussing” and “running” very commonly neglect those MAJOR roles as they relate to their tables.  Just because it may not be your specific job doesn’t mean you can allow empty dishes to pile up on your table.  Bussers get very, very busy …as do runners, so when you see your table's order up in the window...GET IT…run it yourself…your legs won’t break.  This way your tips won’t suffer. Plus, if they see you helping them out, they’re more apt to help you out.

Number Two: There is a reason menu developers include all types of food and beverage selections in varied  price ranges.  People have very differing tastes, and often are set in their ways. With that said, NEVER insult your guest selections.  Do not give your unsolicited opinion on that particular menu item…and DO NOT try to impart your self-appointed “beverage expertise” when they choose their wine or beer if it in any way criticizes their taste.  It IS part of your job to help pair items when a guest asks for suggestions….but it not part of your job to make recommendations based on your personal taste as it relates to those of your guests.

And the Number One Mistake Servers Make...(insert David Letterman drum roll here) Assuming that at the very LEAST they will receive a 15% tip.  May I remind you the term “tips” comes from the acronym “To Ensure Proper Service.” This gesture of gratitude from your guests is not an entitlement, but something you have to earn…something you have to work for, after all, it is your JOB.  Those who understand this concept and create their own impeccable service standards will without fail receive gratuity upwards of 20-30% every time.  It’s not a difficult concept. When guests feel the service is not at a high quality level, they may take it personally. Unsatisfied guests will make your tip suffer sometimes more than they may raise it for a pleasant experience.  At that rate, you literally can not afford to make any assumptions.  We’ve all heard what that makes of us.  

Building Leadership Skills
 

Leaders Need Life Skills Too! (Third in Series) When we hear the term "leader" we often think about courage, charisma, perseverance and vision but sometimes lost in this is the fact that in order to develop into a great leader a person needs to master key life skills. Over the coming months we'll explore our list of the Twelve Key Life Skills that your future leaders need to master. 

Life Skill #3-Problem Solving-is really about being a change agent and making things better in the operation. The key to becoming an effective problem solver is to de-personalize the issue. Another key: Remember that employees have identified the very best managers as those that can solve their on-the-job problems!  

Help your learner/employee/manager:    

  • Gather the specific facts about the issue/problem. The more detailed the better. 
  • Detach emotionally and personally from the issue. Remind others involved to do the same.
  • Brainstorm solutions-the more inclusive at this stage the more options and buy-in you'll generate.
  • Gain consensus and set a time-line for full and complete implementation and follow through.

Teaching Tip: It's like anything-doing it makes you better. Use the four step technique above as part of your meetings and training sessions to demonstrate how it's done.  Walk your learner through the steps reminding them about what you are doing at each step along the way and how they can apply the techniques in their particular position. Use "real life" operational problems as an example and you'll kill two birds with one stone!  

Profitability Plus 

This month's Point of Profit is Creating a Hiring Gauntlet. (Second in Series) Many of our readers are familiar with our famous Menu Gauntlet. This is the same concept applied to the hiring process. Over the issues we'll explore the Seven Steps of the Hiring Gauntlet. 

Step Two: Internal Opportunities-Before looking on the outside take a look at existing staff and positions. Are there opportunities to combo-bombo (combine) jobs? Is there an opportunity to give a current employee an opportunity? Also at this juncture as part of looking inside first check on:

  • Employees and associates that you and your managers have identified as potential leaders.
  • Those that have an interest in working their way up the ladder. This may be the next rung for them.
  • Internal employee's record-Attendance/on time performance/proper uniform etc.)

One-on-One Success Coaching 

   

 

Click on One-on-One Business Coaching to explore our customized one-on-one success coaching program for owners, managers and executives. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed at reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget!  

 

     
Leadership Cares

Annual MentorCares™ Leadership Conference-was held on Friday October 28th in D.C. Thanks to our speakers and all the young people that participated. If you are interested in becoming a trained adult mentor or would like to learn more about our 12 Leadership Skills and 12 Life Skills just drop us an email at ron@leadershipcares.org. Our adult mentors are making a huge difference for D.C. area youth!                               

Take Home Idea of the Month 
Developing Your Personal Brand   

Career Building Plan-How are you doing on your career building goals? Review the Seven Things you can do to enhance your career that we laid out in January. Click: http://www.ronyudd.com/popn050126.htm

Putting in place a plan to accomplish the 7 things is the real test of success. This month a couple of additional thoughts on how to Put Your Career Building Plan into Action

  • Envision Your Success-Create a picture of exactly what you want. What do things look like, feel like? What are you making, what is your title? Where are you working? If you have a picture you now have something to work toward. Think about this equation: No picture or vision = no destination! 
  • Use the Internet to Help Expand Your Base of Knowledge- It may be a surprise to some but the internet is not just for playing on-line poker and checking on our fantasy football results. Part of your day should be set aside for real exploration of the web-with a focus on content that will help you attain the vision you created for your career! 
  • Identify Company Mentors-(From last month's list but worth repeating) Identify those that have been there and done that. Start an email relationship--tell them that you are working on getting better at X and you know that they've done X and maybe you could get some advice. This also widens your circle within your organization.

 

Web Site of the Month
This month we offer our two favorite personal finance sites. This is part of our annual suggestion that as the year draws to a close it's time to sit down and see where you stand on your personal financial goals. You've spent the year saving money for your restaurant operation now it's time to think about yourself!!!!

http://www.kiplinger.com/personalfinance/tools/-Too many great tools to list here. Bookmark this site and review one checklist or one tool per week!

http://www.forbes.com/retirement/-Several great articles on this site that effect all of our readers and their retirement savings plans whether you operate your own small business or are part of a larger organization!   

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2005 by Ron Yudd