February 24, 2006  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders. See our seminars and workshops: http://www.ronyudd.com/speeches.shtml 
Thought of the Month

You Have Incredible Impact on Those You Lead-Earlier this week I attended one of our MentorCares™ workshops. A local leader was speaking to our high school students about respect and how they should see themselves in today's world. During his presentation I looked over at our young people and they were hanging on his every word. It made me realize the impact that managers and leaders have on young, often first-time employees they supervise. These young people are hungry for your modeling, your wisdom, your "been there-done that experience" and most of all your willingness to share and caring attitude. Every time you interact with your young staff realize the impact you're having on both their future and ours.        

Quick Clicks:

GM Salaries-Explore where you stand: http://www.payscale.com/salary-survey/vid-78387/fid-6886 

Build Better Profits in 2006-200 Points of Profit Analysis

Focus on Your Success in 2006! Click on One-on-One Business Coaching to explore our customized one-on-one success coaching program for owners, managers and executives. 

Free Advice for Small Business Operators: www.score.org   
     
 

     
   

Want to Create Genuine Excellence in Your Operation?

Buy the "Creating Excellence" Audio CD and Workbook 

The Steps to Build a Lasting and Effective Organization

For details and testimonials click on: Creating Excellence Audio CD and Workbook 

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Click: Request for Service Form and tell us how we can serve you and your team!

 

On the Front Lines of Service-By Jackie Yudd  jackie@pointsofprofit.com 

When Guests Fold Up Their Napkins--And Cross Your Restaurant Off Their List-Part II of II

Managers: Wondering why your volume is fluctuating? Wondering why you're not attracting new  customers and starting to lose regulars?  Here are additional reasons that will complete the list from Part I of this series:

Your guest is allowed to leave your establishment feeling unsatisfied or "undersatisfied"…there may be many reasons why this happens…it's OUR job to find out why.  Start with these possibilities, and then brainstorm with your chef, kitchen staff, wait staff and fellow managers.

  • The portion sizes are too small (in comparison to price point, something very important to your guest)

  • Portion sizes are too large (in comparison to the quality of the ingredients used)

  • Menu is overwhelming (guest feels pressured to make a selection without being able to weigh all the  options, they end up feeling like they made the wrong decision and then are less apt to return to try and make the right one)

  • Menu is underwhelming (this happens when you see guests trying to turn pages of your menu that don’t exist, or turn to the back of the jacket to find nothing. If you are hearing guests ask if there are any specials that night, it might actually be a sign of an underwhelming menu.

We have said this many times, the easiest way to determine the satisfaction level of your guest is by facial expression.  If your guest is not SMILING at any point during their meal, find out why and do anything it takes to put that smile back on their face! 

Review the "fold up their napkin" reasons above and brainstorm with your entire team on ways to ensure they're not happening in your operation! 

Building Leadership Skills

Leaders Need Life Skills Too! (Sixth in Series) When we hear the term "leader" we often think about courage, charisma, perseverance and vision but sometimes lost in this is the fact that in order to develop into a great leader a person needs to master key life skills. We've been exploring our list of the Twelve Key Life Skills that your future leaders need to master. This month......

Life Skill #6-Time Management-There are no hidden tricks to managing and maximizing your time. It's a very simple concept that many young managers and leaders struggle with. It comes down to how you prioritize what has to get done! It's not actually about time--it's about what's important to you during that specific period of time. 

Time management involves: 

  • Separating the "Must Dos" from the "Want to Dos"
  • Deciding on What to Do First-Do the things you may not want to do but know you have to do--FIRST!
  • Little Picture-Big Picture-Look at the little things you do and understand their impact on the big things.

Teaching Tip: The most important thing you can teach others about learning to manage their time is to start a simple daily process of writing down the top three things (Must Dos) they should get done in a given period of time---that day, that shift, etc. This simple exercise will help the learner begin to understand the process of prioritizing! After just a week they'll also be able to see how much they've actually accomplished!   

 

 

Profitability Plus 

This month's Point of Profit is Creating a Hiring Gauntlet. (Fifth in Series) Many of our readers are familiar with our famous Seven Step Menu Gauntlet. Below is the same concept applied to the hiring process. Read the previous steps to take along the Hiring Gauntlet at http://www.ronyudd.com/resources.shtml. Click on the last four issues of Points of Profit News.

Step Five in the Seven Steps of the Hiring Gauntlet: Setting the New Hire Up for Success This step still takes place before you've actually made an offer to the candidate. You're about to make a significant investment in this person and before you lay out the cash make sure that your system sets the new hire up for genuine success. Take the following steps as part of this review: 

  • First-Know the strengths and weaknesses of the candidate going in. Are you prepared to fully utilize their strengths while at the same time understand their shortcomings? 
  • Second-Where does this person sees themselves in six months or one year? Are you in their plans? 
  • Third-Know the growth potential of the position. Are there actual steps or a roadmap for growth within the job? Look at positions as having three steps or phases--novice-intermediate and master. 

Next Month: Step Six: Creating a "Real Life" Orientation

 

One-on-One Success Coaching 

   

 

Click on One-on-One Business Coaching to explore our customized one-on-one success coaching program for owners, managers and executives. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed at reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget!  

 

     
Leadership Cares

MentorCares™ If you are interested in becoming a trained adult mentor or would like to learn more about our 12 Leadership Skills and 12 Life Skills just drop us an email at ron@leadershipcares.org. Our adult mentors are making a huge difference for D.C. area youth!   

MentorCares Breakfast Celebration-Mark your calendars! Friday April 28th, 2006 is our big celebration in the D.C. area. This is an event where we focus on the accomplishments of our young people. Drop us an email for more information at breakfast@leadershipcares.org  

Call for National LeadershipCares™ Board Members: We are currently recruiting for our Board of Directors. Let us know if you or your company has an interest and we'll forward the detailed information. Email us at lula@leadershipcares.org.                              

Take Home Idea of the Month 
Pretend They're The Guest 

One of the most effective ways to teach service to our new generation of employees is to put them squarely in the place of the guest. Consider having your trainers as part of the orientation process sit down and have a fully served meal with your new associates. It an opportunity to really set the stage for how things should be done and why they are done in a very specific way.  

Here are four things to consider as you try this approach: 

  • At specific intervals in the meal process stop and talk about the company's priority as it relates to guest service. Note what service steps are critical and why they're very critical to the new employee's success.
  • If something doesn't go right ask the new associate how they felt. Ask what they would do to correct the problem. 
  • Work to link they way they personally want to be served to their new mission of serving their guests.

Training Tip: This could also be used for veteran servers that need a little refresher on what your service standards are and how they should be delivered.       

Web Site of the Month
This month's selection is www.customculinary.com This is company sells bases, gravies and sauces, but the site also offers great information on menu trends and trade news. Worth the visit-The site is well done and can be used as a great menu development tool while also learning about their different products.

  

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2006 by Ron Yudd