June 30, 2006  
   
  

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Points of Profit News 
  
Points of Profit News-Promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build lasting profits and develop your managers into leaders. 
Thought of the Month

Honoring Service Superstars-Last week we had the pleasure of presenting a seminar to the senior management of B.F. Saul Hotel Division outside of Washington D.C.. This is a group that lives their service values each and every day! They believe that service to their team members is just as important as service to their guests. They walk the talk! Part of the program was set aside to honor team members that had served many years in the hotels. These service superstars represented over 160 years of service and worked a variety of positions in the hotels. All shared two things in common--each was very humble about their years of service and at the same time extremely proud of their work. They beamed as each received individual recognition. Lessons learned from this group-----work hard to find the right people, treat them with excellence and then get out their way so they can serve the guest in their own unique way! Just maybe.......they'll stay forever and turn out to be the best sales people you ever hired!  

Quick Clicks:

LeadershipCares Golf Classic-Click Annual Golf Classic to see photos from last year and learn more about this very special event that supports our youth outreach work--coming August 7th, 2006! 

Jump Start Your Training and Operations Goals-with our latest workshops and learning tools!  

     
   

Create Genuine Excellence in Your Operation

The "Creating Excellence" Audio CD and Workbook 

The Steps to Build a Lasting and Effective Organization

For details and testimonials click on: Creating Excellence Audio CD and Workbook 

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Click: Request for Service Form and tell us how we can serve you and your team!

 

On the Front Lines of Service

More on Focusing on the Details-It's always the little things that make or break a business. Our business is made up of thousands of little details and when they are all working--it's like magic for both the guest and staff. When one little thing doesn't work it can  be a disaster for everyone!   

Effective service managers are those that know the importance of the little things and spend their days being "crazy for details". Several steps to help you and your staff focus on the details: 

Step #1-Identify all the little things--and then create the "master list of details". Have staff come up their list and combo that with yours. Chances are if they identify something as important they will end up focusing on it with out much coaching from you. 

Step #2- Decide on the standard for each detail. How soft will the butter be on the B+B plate? Be as specific as possible. Here again have staff help you decide on the standard of expectation for each detail.

Step #3 Make it important-each and every day of operation. Your focus will be the focus of your team. Be the leader in checking all the details before service begins.

Special Note: The more you involve your staff in the three steps above the better chance you will have of creating a whole team that's crazy for details. A team of that's crazy for details always beats one manager concerned about the little things!    

Building Leadership Skills

Leaders Need Life Skills Too! (Tenth in Series) When we hear the term "leader" we often think about courage, charisma, perseverance and vision but sometimes lost in this is the fact that in order to develop into a great leader a person needs to master key life skills. We've been exploring our list of the Twelve Key Life Skills that your future leaders need to master. This month......

Life Skill #10-Embracing and Celebrating Diversity When I was in college I worked in a Washington D.C. restaurant that's staff was made up of young people from 23 different countries. The word 'diversity' wasn't even in our vocabulary. We were all struggling students working our way through school and trying to pay the rent. I remember we had a rotating menu of 23 different family meals representing the different cultures. It was fun and interesting. I'm sure that if you interviewed those that worked on that staff 35 years later each would say that are a better person because of this type of experience. 

The key to embracing diversity as a leader is to recognize that each person brings to the workplace unique experiences and opinions--whether cultural, educational, religious, or economic.  

Think about the following two items and ask yourself how you as the leader embrace and celebrate the diversity amongst your team?  

  • Respecting differences-Do you think about how your words may be interpreted or understood by others. Do you ask for input from your team members so you better understand their perspective? Often times just asking is a way to show respect for the opinions and background of others!  
  • Celebrating differences-This, to me, has always been the most fun because people bring so much to the workplace. We should be taping into their passion and background much more than we do! How does your operation/unit celebrate the culture, pride and differences that exist amongst your staff?  

Next Manager's Meeting: Challenge your managers to think about the two bullet points above and explore ways they as leaders can genuinely embrace and celebrate the gifts, talents and differences that exist on their teams.  

Profitability Plus 

This item is from last month and back by popular demand. It seems that operators often get caught up in so many operational issues that they often forget about the importance and real power of this particular Point of Profit-"Getting Everyone on the Same Page" 

Having everyone on the same page in your business will enhance the operation's profitability. When we teach this concept to young managers we often call it "Getting Clarity". It simply means that everyone in the house is on the same page as it relates to what's important. Everyone is crystal clear on what the mission is and how you go about accomplishing that mission.   

How do you get clarity and make sure everyone is on the same page? Several things to think about:   

  • Take the time to review your policies and procedures. Were they written for a lawyer or for employees and managers to easily understand?   
  • What do you as the overall leader talk about at manager's meetings and staff meetings? What you focus on is what your managers and staff will focus on. Your clarity will becomes the staff's clarity!   
  • How do your managers and supervisors communicate the important operational and service messages. The messages should all be short, sweet and sound the same! This is actually when being repetitious is a good thing! When all key people speak with the same voice--employee's begin to get it!

Point of Profit Tip: In your own house think about where clarity or this "same page" approach would help your profits. For example -does every employee understand what your policy is on things like service standards and handling complaints? What are your important issues that are crying out for clarity?

One-on-One Success Coaching 

   

 

Click on One-on-One Business Coaching to explore our customized one-on-one success coaching program for owners, managers and executives. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed at reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget!  

 

     
LeadershipCares

Read about this year's MentorCares celebration: MentorCares Breakfast Press Release 2006 

See photos from last year's Golf Classic-LeadershipCares Golf Classic 2005 photos

Click on MentorCaresif you are interested in becoming a trained adult mentor for the 06-07 school year or would like to learn more about our 12 and 12. Email us at: ron@leadershipcares.org .                              

Take Home Idea of the Month 
"Real Life" Marketing-by Jackie Yudd jackie@pointsofprofit.com 

Creating Revenue Avenues-How can you build revenue in your establishment without cutting costs?

First, extend business outside of your four walls. Create a high quality, consistent take-out program.  Keep the busy lunch hour guest in mind as well as faithful guests that want your food in the comfort of their home.  Invest in quality containers and flatware. Train employees to take steps to ensure the order is taken and executed correctly.  It may be worth considering signing on with a reputable delivery service, especially if you exist in a densely populated area.  Note-with any revenue avenue you may head down, if you’re going to do it, make sure you do it right.

Second, entice repeat business with guest incentives. Consider any complimentary items or discounts given as an investment rather than a hit on your bottom line.  Some guests require more than a genuine, verbal thank you to know that their business is truly appreciated.

And Third--the final Revenue Avenue to travel---turn your employees into mobile, self promoters. The take-out or guest recognition programs will not be successful unless they are known by your current guests and potential guests! Encourage servers to recognize business men and women and offer them (high quality, attractive) copies of the take-away menus.  Encourage managers, hosts, bartenders, and selected others to extend comp items to repeat guests and to also promote the new or enhanced services you're offering.

Web Site of the Month
This month's selection is www.restauranthires.com, a great site for both those that are looking for career opportunities and also those that are recruiting. Take a look!   

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2006 by Ron Yudd