July 31, 2006  
   
  

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Points of Profit News 
  
Points of Profit News-Promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build lasting profits and develop your managers into leaders. 
Thought of the Month

Successful Leaders Serve Their Team Members-After delivering the opening keynote at the CHRIE Conference last week several audience members reminded me of the importance of servant leadership. It got me thinking about how successful leaders in our business focus on how they first serve their people and then how they serve their guests. Danny Meyer, Cameron Mitchell and Paul Prudome are just few successful leaders that come to mind. Maybe we should be teaching the concepts of servant leadership at the high school level so our future culinarians and HR managers learn at an early age the value of serving their team members so their team can then successfully serve the guests!     

Quick Clicks:

One Week to the LeadershipCares-Annual Golf Classic Read about last year's event and see how you can get involved in this year's fun!!! Learn more about this very special event that supports our youth outreach work! 

Creating Capable and Caring Leaders-Keynote Recap-Delivered at CHRIE Conference-July 26, 2006

Jump Start Your Training and Operations Goals-Workshops and learning tools for your operation! 

Steak House May Owe Workers $2.5 Million-How do you handle and process catering tips? 

     
   

Create Genuine Excellence in Your Operation

The "Creating Excellence" Audio CD and Workbook 

The Steps to Build a Lasting and Effective Organization

For details and testimonials click on: Creating Excellence Audio CD and Workbook 

Learn the secrets of how to create a framework for excellence in your organization. Discover why great companies are always "under construction" and always work hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Click: Request for Service Form and tell us how we can serve you and your team!

 

On the Front Lines of Service

Being an Effective Service Coach-Service excellence is not something that is learned at the line-up meeting. Great service comes from practicing and mastering the basics and continuously checking on how you are performing. It turns out that those operations that deliver great service usually have an owner, manager or a key person that acts as a service coach.      

Five Steps to Effective Service Coaching:  

  • Demonstrate and communicate service expectations-Use simple, short and fun mini-lessons.  
  • Answer all questions-Make sure everyone is on the same page when it comes to service standards. 
  • Practice with staff on a daily basis-Use the line-up to practice one service standard each day. 
  • Model behavior at all times-Show your team exactly how it's done at all times during service. 
  • Link delivery of great service to individual server success-The entire operation will then succeed.

Getting Started-From your list of service standards begin to assemble short vignettes of how you will demo them for your staff. Create mini lessons that you can use as part of a weekly meeting with your service staff. 

Building Leadership Skills

Leaders Need Life Skills Too! (Eleventh in Series) When we hear the term "leader" we often think about courage, charisma, perseverance and vision but sometimes lost in this is the fact that in order to develop into a great leader a person needs to master key life skills. We've been exploring our list of the Twelve Key Life Skills that your future leaders need to master. This month......

Life Skill #11-Etiquette-Why do we continue to think that people are born with etiquette skills or they learn them at home as little kids? Fact is--people are not born "courteous" and often they don't have the greatest models to learn from as they grow up. Etiquette skills are very important because it delivers a first impression. Being in the service business etiquette is critical to building repeat business and creating comfort for our guests. 

Think about the three following three life skills on etiquette that every young business person needs to master:  

  • The 3-F Hand Shake-Firm, focused and forthright (shake the person's hand like you are genuinely happy to meet them and they are the only person in the room)  
  • 3 Steps for Real Networking- First really listen, second-think about how you can help the other person and third and last think about how that person could actually help you at some point down the road. 
  • The 3 Must Master Good Manners-Respect and courtesy for elders, ladies first (includes all others before you) and every little kid you encounter should be given the same attention you would give an adult!   

Next Manager's Meeting: Challenge your young managers to demo several of the skills listed above and talk about their importance when dealing with team members and guests.

Points of Profit 

Point of Profit #1-The Two Things Your Team Members Need to Know  

There are certain critical things that all employees need to know in order to be successful. The two things that every one of your team members needs to know for their success and your success:

  • First-Exactly what's expected of them 
  • Second-How they are doing on delivering those expectations

Point of Profit-Have your managers write down exactly what they expect from the employees that work for them. Break it down by shifts or in half-hour by half-hour lists of expectations. The more specific the better. Then ask your managers to come up with a plan on how they will communicate these expectations on a daily basis.      

 

 

One-on-One Success Coaching 

   

 

Click on One-on-One Business Coaching to explore our customized one-on-one success coaching program for owners, managers and executives. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed at reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget!  

 

     
LeadershipCares

Read about this year's MentorCares celebration: MentorCares Breakfast Press Release 2006 

Industry partners that want to get involved in training the next generation of leaders-Click for info on how you can get involved! LeadershipCares---How You Can Help

Click on MentorCaresif you are interested in becoming a trained adult mentor for the 06-07 school year or would like to learn more about our 12 and 12. Email us at: ron@leadershipcares.org .                              

Take Home Idea of the Month 
"Real Life" Marketing-by Jackie Yudd jackie@pointsofprofit.com 

Sell Yourself First-Marketing is more about selling yourself and connecting with customers than it is about selling a product or service. One of the first steps to take as you build a Personal "Real Life" Marketing Plan is to take a little inventory about how you are selling and connecting with your guests. 

Questions to ask yourself: 

  • Am I connecting with my guests on a regular and consistent basis? How much time do I spend at the front counter or floating in the dining room? Am I present and accounted for during prime time/rush hour?

  • How many of my customers/guests can say "They personally know the owner? Guests love to be know and be known by the owner of the operation. 

  • When I interact with staff and guests--do I make eye contact and really listen to their questions, comments and suggestions?

Web Site of the Month
This month's selection is http://foodgeeks.com/. The site for all kinds of food geeks! We especially liked their link for wine geeks and the food encyclopedia section. Have fun exploring all the posted recipes!!! You can easily get hungry as you navigate this site!-Enjoy!         

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2006 by Ron Yudd