February 19, 2008  
   
  

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Points of Profit News 
  
Points of Profit News-Promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build lasting profits and develop your managers into leaders. 
Thought of the Month

Today is My Mom's BirthdayBefore you say big deal and hit the delete button think for a moment about when you were little how your mom made your birthday the biggest day of your life year after year. Also think about what we used to do for staff and guests when it was their birthday---no I don't mean having a group of bored to death servers singing Happy Birthday 412 times each shift---I mean.....how we really made people feel special on their special day. I may be old fashioned but maybe it's time to revisit how we treat people on their birthdays--and the importance of what all special occasions mean to our guests and to our business. We should immerse ourselves in these occasions and do it with the genuine joy that moms everywhere do all the time!...... and oh---don't let me forget---Happy Birthday Mom and thanks!  

Quick Clicks:

We Need You-We're putting together our panel of speakers again this year to talk to the future stars in our industry. If you'll be attending the NRA Show in Chicago in May please connect with us to help out on this annual project that supports the next generation of chefs, managers and owners. Hundreds of the best and brightest high school culinary students will be visiting and we'll be presenting a short orientation program and panel discussion on tips for career success. Join us--we guarantee we'll make you feel like a superstar--drop us an email for details at: ron@ronyudd.com   

Marketing Your Restaurant-Short article: http://restaurants.about.com/od/marketingplan/a/Marketing.htm 

200 Points of Profit Analysis-Check out this 200 Point Analysis Program for both the front and back of the house operations. Reduce your costs and build your profits! Book a consultation now!  

     
   

The "Creating Excellence" Audio CD and Workbook 

The Steps to Build a Lasting and Effective Organization

For details, testimonials and how to order click on: Creating Excellence Audio CD and Workbook 

Learn the secrets of how to create a framework for excellence. Discover why great companies are always "under construction" and always working hard to compete against themselves. Learn why it's so critical to "walk the path" your guest takes. This 75 minute audio CD and 40 page companion workbook are packed with ideas to immediately implement in your business or organization. You will learn the 3 things every guest wants and the 12 tools every leader needs to create and build excellence. 

The "Creating Excellence" program is also available as a leader lead seminar customized for your team! Click: Request for Service Form and tell us how we can serve you and your team!

              

On the Front Lines of Service

This Month's On the Front Lines of Service: How to Teach Caring Service-Caring service cannot be learned at a motivational seminar. It is not found in the pages of a slick training piece or from an entertaining on-line video clip. Caring service is found in the relationship the employee (server) has with the house (manager/leader). It begins at the very top of the organization and the type of culture that the organization promotes and lives by.   

Four things that create a foundation for caring service: 

  • Every employee knows expectations and is treated equally-(there are no exceptions). 
  • The manager reacts to a complaint or comment not to the messenger of the complaint or comment.
  • The manager/leader allows the employee (server) to solve the guest's problem--thus creating a service hero.
  • The manager/leader sees the success of his/her employees as a measure of their own success!  

Remember-Caring service is not found on the pages of the employee manual. It is not about how perfectly the napkin is folded. Caring service can be found in how the leader lives and breaths a genuinely caring spirit in their operation--each and every day with each and every employee and each and every guest! 

Building Leadership Skills

This month a short discussion about how effective Leaders are Those that Remain Steady During the Storm (Insert storm here) Storm Examples: sales are down, staff schedules are being cut, rumors from headquarters abound, bad press in Nation's Restaurant News. Ah---a regular day in the life of a GM! 

Leaders that are consistent, slow and steady-almost always win the race!  

Four Things Steady Leaders Always do:  

  • Check Yourself-know that your entire team is watching your actions and reactions.
  • Perform in the Now......but---keep your eyes on the future-don't lose sight of the big picture. 
  • Use Pressure as Fuel-or think of it as a test or challenge that you will step up to and conquer. 
  • Communicate-if you shut down things will spin out of control. Always let people know what's going on.
Points of Profit 

This Month's Point of Profit-How to Survive a Downturn. Instead of talking about whether we're in one or not smart owners and managers pretend they are always in a down turn! 

Surviving Downturn Ideas:  

  • Rewards for returning: Mention server's name and get X percent off and your server gets points towards X.
  • Revisit the old 2 for 1 entree deal (especially on already slow shifts--i.e.. Mondays-Tuesdays) 
  • Think like many smart Restaurant Associations are doing: Celebrate 2008 with a 3 course lunch for $20.08
  • And best of all---Make people feel special every time they visit! Years ago I wrote about Franco Nuschese of Cafe Milano in Washington DC---he treats everyone as if they're a movie star or super big shot--the lesson here-Make everyone feel as if they are the most important person in your dining room and you'll never have to worry about the word "recession"-----ever!    

     

 

              Reach the Next Level of Success in 2008-Go for It!   

One-on-One Business Coaching 

Click on One-on-One Business Coaching to explore our customized one-on-one coaching program for owners, managers and executives. Whether you need guidance on just-in-time operational goals for your business, personal career goals or want to genuinely succeed at reaching your personal goals this program is for you. We have two levels of coaching services available to fit your schedule and your budget!  

 

LeadershipCares

Get Involved! We need caring leaders-LeadershipCares 08: http://www.leadershipcares.org/events/index.html 

LiteracyCares Awards Dinner-March 28th-Capital Hilton-Washington D.C. Info: ron@leadershipcares.org    

Take Home Idea of the Month 
Personal Success-Success is Found in the Way You Measure It!   

Restaurant owners, managers and chefs---are usually over-achievers that have spent most of their professional lives feeling that they could attain anything simply by out working their competition. Of course---this is the fastest way to a quick burnout! Success is found in how you measure it. If you think you've failed when you aren't driving a fancy expensive car--think about driving your current car that doesn't have a million dollar monthly payment on it! So maybe while the New Year is still fresh---a word about how to measure your success and avoid the "I'll out-work you to get what I want syndrome"! 

  • Ease-Up on Yourself--as if 80 hours a week and trying to maintain a good family life is not enough.
  • Combo your professional goals with little rewards for yourself. Only you can really take care of you! 
  • Always keep in mind that success is found in how you measure it--Continue to always reach high---but never forget to celebrate when you've gotten half way there! 

Bonus: Always think about how you can share your new discoveries with others on your team or with your family. Half the fun of doing new things is sharing them. The sharing part is what success is really all about! 

Web Site of the Month
This month's website of the month-A site that lists top restaurants in different cities from all over the world. Whether you agree with their assessment or not it's a great site to explore: http://www.toprestaurants.com/

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. is the one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at http://www.ronyudd.com/ or via at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2008 by Ron Yudd